A clear market need, compelling usage models and a dream team create the perfect storm for a fantastically successful product. Compromises, unforeseen challenges and poor decision making can conspire to turn a brilliant product into a merely successful endeavor.
This talk will explore the seedy underbelly of computer architecture and product definition. It will look at things that went wrong and lessons learned from the execution of a major product development. While the scope of the project was to create new business opportunities in excess of $1B, some of the lessons are surprisingly applicable to everyday computer architecture projects.